Doctors Marashi and Lovie are boldly placing pleasure in the forefront of every picture of health.

Their story begins when Dr. Amir Marashi created the first physician-developed arousal gel and personal lubricant. After refining his formula over four years, he teamed up with Dr. Kimberly Lovie, and together, they fused organic chemistry and medical insights to perfect the gel using a special blend of l-arginine and l-citrulline, which increases blood flow.

In his years working as an OB/GYN, Dr. Marashi saw the need for a new line of sex tools that were designed with women in mind. Marashi and Lovie put their collective knowledge of anatomy and engineering together to innovate tools for all.

Dr. Lovie uses her knowledge of radiology to conduct revolutionary research studies of the clitoris, using ultrasound to evaluate blood flow. Dr. Lovie also implements her background in chemistry and engineering to create new sexual health tools.

Our core values:

  • Sexual wellness is an integral part of overall health.
  • As doctors, we have a responsibility to eliminate the taboo and stigma of sexual wellness, especially in the medical setting. We must address society’s failure to educate women about their bodies, and correct the myth that discomfort, pain, and the absence of pleasure with sex is normal.
  • Improving sexual health and wellness requires a patient-centered approach, recognizing that each body has unique needs and desires.

Meet the Team

Dr. Amir Marashi Amir Marashi, MD, FACOG, FACS

Amir Marashi, MD, FACOG


Dr. Marashi is an internationally-acclaimed OB/GYN and vaginal surgeon, based primarily in New York City. In his time as a physician, he has led revolutionary work around the world, with a special focus to helping victims of female genital mutilation.

Dr. Marashi was born in Iran in 1979 during the Iranian Revolution. The son of a well-known surgeon, he was introduced to medicine at a young age. Growing up, Dr. Marashi observed the double standard with which women were treated in his country; he was taught that sex was for and about men, and he was treated differently from his sister. He knew this was unfair. When Dr. Marashi moved to the UK and eventually to the US, he assumed that women would not be treated as second-class citizens. He was surprised to find that many were still fighting for sexual equality.

A strong proponent of practicing medicine equitably, Dr. Marashi travels around the globe to help patients in need. Throughout his career, he has helped numerous victims of female genital mutilation.

Dr. Marashi has spearheaded several initiatives to promote female empowerment. In 2017, he took New York Fashion Week by storm by hosting the first Designer Vagina Fashion Show. This event aimed to normalize conversations about vaginas, eliminate the taboo around female sexuality, and empower women to take charge of their own orgasms. In 2020, he authored A Woman’s Right to Pleasure in collaboration with BlackBook. Through a compilation of art and essays by female-identifying artists, this book aims to destigmatize female sexual pleasure.

Today Dr. Marashi, along with Dr. Lovie, work to destigmatize sexual wellness around the world, and make sexuality an open and honest part of medical education.

Dr. Kimberly Lovie Dr. Kimberly Lovie

Kimberly Lovie, MD, SM

Director of Research and Development

Dr. Lovie trained at Harvard and Yale, and is excited to use her unique skillset in chemistry, engineering, and sonography to create tools for sexual health.

After studying chemistry at Harvard, Dr. Lovie was awarded a fellowship from the National Science Foundation (NSF) to pursue graduate studies in engineering. She became passionate about women’s health, and invented/patented a new laparoscopic morcellator to make gynecologic surgery safer. Her invention won 1st Place in the 2013 International Medical Device Design Showcase.

As a medical student at Yale, Dr. Lovie discovered the power of ultrasound to improve women’s health. She assessed placental volumes with ultrasound in pregnant women, and studied the association between placental size and birth outcomes. Dr. Lovie continued her work in women’s imaging as a radiology resident at New York-Presbyterian Hospital. She studied how screening mammography can address disparities in breast cancer diagnosis. Throughout her medical training, Dr. Lovie was passionate about mentoring and teaching, encouraging women to pursue science and medicine.

Dr. Lovie is also an avid photographer and filmmaker, using her cameras like X-rays to reveal sacred human spaces. She made her international photography debut in Seoul in 2021, and short film debut in Los Angeles in 2022. She was inducted into the International Association of Art (IAA/AIAP) in 2021. There are many parallels between her art and approach to medicine: using black and white cameras and ultrasound to create studies of rituals and sexuality.