CERĒ is boldly placing pleasure at the forefront of health.

The story begins when Dr. Amir Marashi created the first physician-developed arousal gel. After refining his formula over four years, he teamed up with Dr. Kimberly Lovie Murdaugh, and together, they fused organic chemistry and medical insights to perfect the gel using a special blend of l-arginine and l-citrulline to increase blood flow.

In his years working as an OB/GYN, Dr. Marashi saw the need for a new line of sex tools that were designed with women in mind.

Marashi and Murdaugh put their collective knowledge of anatomy and engineering together to innovate tools for all. They use clitoral ultrasound to evaluate the efficacy of their products.

Our core values:

  • Sexual wellness is an integral part of overall health.
  • As doctors, we have a responsibility to eliminate the taboo and stigma of sexual wellness, especially in the medical setting. We must address society’s failure to educate women about their bodies, and correct the myth that discomfort, pain, and the absence of pleasure with sex is normal.
  • Improving sexual health and wellness requires a patient-centered approach, recognizing that each body has unique needs and desires.

Meet the Team

Dr. Amir Marashi Amir Marashi, MD, FACOG, FACS

Amir Marashi, MD, FACOG


Dr. Marashi is an internationally-acclaimed OB/GYN and vaginal surgeon, based primarily in New York City. In his time as a physician, he has led revolutionary work around the world, with a special focus to helping survivors of female genital mutilation.

Dr. Marashi was born in Iran in 1979 during the Iranian Revolution. The son of a well-known surgeon, he was introduced to medicine at a young age. Growing up, Dr. Marashi observed the double standard with which women were treated in his country; he was taught that sex was for and about men, and he was treated differently from his sister. He knew this was unfair. When Dr. Marashi moved to the UK and eventually to the US, he assumed that women would not be treated as second-class citizens. He was surprised to find that many were still fighting for sexual equality.

A strong proponent of practicing medicine equitably, Dr. Marashi travels around the globe to help patients in need. Throughout his career, he has helped numerous survivors of female genital mutilation.

Dr. Marashi has spearheaded several initiatives to promote female empowerment. In 2017, he took New York Fashion Week by storm by hosting the first Designer Vagina Fashion Show. This event aimed to normalize conversations about vaginas, eliminate the taboo around female sexuality, and empower women to take charge of their own orgasms. In 2020, he authored A Woman’s Right to Pleasure in collaboration with BlackBook. Through a compilation of art and essays by female-identifying artists, this book aims to destigmatize female sexual pleasure.

Today Dr. Marashi works to destigmatize sexual wellness around the world, and make sexuality an open and honest part of medical education.

Kimberly Lovie Murdaugh Kimberly Lovie Murdaugh

Kimberly Lovie Murdaugh, MD, MS

Director of Research & Development

Dr. Kimberly Lovie Murdaugh is a scientist, doctor, and filmmaker. She holds degrees from Harvard University and Yale School of Medicine. Dr. Murdaugh uses her unique skillset in chemistry, engineering, medicine, and sonography to create tools for sexual health. She conducts revolutionary research studies of the clitoris, using ultrasound to evaluate blood flow.