CERĒ is boldly placing pleasure at the forefront of health.
The story begins when Dr. Amir Marashi created the first physician-developed arousal gel. After refining his formula over four years, he teamed up with Dr. Kimberly Lovie Murdaugh, and together, they fused organic chemistry and medical insights to perfect the gel using a special blend of l-arginine and l-citrulline to increase blood flow.
In his years working as an OB/GYN, Dr. Marashi saw the need for a new line of sex tools that were designed with women in mind.
Marashi and Lovie Murdaugh put their collective knowledge of anatomy and engineering together to innovate tools for all. They use clitoral ultrasound to evaluate the efficacy of their products.
Our core values:
- Sexual wellness is an integral part of overall health.
- As doctors, we have a responsibility to eliminate the taboo and stigma of sexual wellness, especially in the medical setting. We must address society’s failure to educate women about their bodies, and correct the myth that discomfort, pain, and the absence of pleasure with sex is normal.
- Improving sexual health and wellness requires a patient-centered approach, recognizing that each body has unique needs and desires.